Netflix is shaking up the world of sports media with its latest move - acquiring exclusive rights to broadcast WWE Raw, one of professional wrestling's most popular shows. This historic deal marks a significant shift in Netflix's strategy as it continues to diversify beyond original content and aims to attract more subscribers.

According to reports, TKO President and Chief Operating Officer Mark Shapiro described the acquisition as 'a super game changer.' The addition of WWE Raw will undoubtedly bring substantial revenue growth for both parties involved. With its massive global reach through its ad-tier membership, Netflix is well-positioned to capitalize on this move.

The decision comes at an opportune time for Netflix, which has faced intense competition from streaming giants like Disney+, Amazon Prime Video, and HBO Max in recent years. The company's efforts to curb subscription sharing have not been entirely successful, leading it to explore alternative revenue streams through ad-supported plans.

WWE Raw is a highly popular show that currently airs on USA Network, producing three hours of live programming per week throughout the year. With its acquisition by Netflix, fans can expect an even more extensive reach for their favorite wrestling action.

The move has sent shockwaves through the stock market with TKO shares seeing a significant spike of over 15% following the announcement. Additionally, news that actor and former professional wrestler Dwayne 'The Rock' Johnson will be joining TKO's board of directors further boosted investor confidence in the company.

As Netflix continues to push its ad-tier membership forward, this move solidifies its position as an industry leader in sports media. With Raw set to join its impressive lineup alongside other popular shows like 'Orange is The New Black,' fans can expect more exciting content coming their way soon!

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